Bellus means “beautiful” in Latin.
Not long ago Jordan Salcito, then a sommelier at Eleven Madison Park, started looking for wines to recommend to friends that embodied her values and weren’t prohibitively expensive or impossible to find. This made her start taking a critical look at wines available in the market place. She realized there were no wines that met all the criteria she and her friends were looking for in a bottle. So she created Bellus.
Bellus is a socially conscious wine company that makes organically-grown, terroir-driven wines in collaboration with partner wineries around the globe. In short, we make wines that we want to drink. Our labels provide some visual icons, including the PALA-TABLE® that give a snapshot of each wine’s structure and taste.
The grapes we use to produce all of our wines are grown organically, without any chemical fertilizers, pesticides, herbicides or fungicides. While we embrace traditional principles like sustainable agriculture, we have fun dreaming up new possibilities, too. Our La Vie en Bulles is the first Bugey-Cerdon style wine ever made in the United States.
Our 2013 Scopello donates a percentage of proceeds to Nomogaia, an NGO that pushes multi-national corporations to respect human rights.
Our 2010 Girasole donates a percentage of proceeds to women entrepreneurs via the Tory Burch Foundation.