Bellus means “beautiful” in Latin.
Not long ago Jordan Salcito, then a sommelier at Eleven Madison Park, started looking for wines to recommend to friends that embodied her values and weren’t prohibitively expensive or impossible to find. This made her start taking a critical look at wines available in the market place. She realized there were no wines that met all the criteria she and her friends were looking for in a bottle. So she created Bellus.
Bellus is a socially conscious wine company that collaborates with wineries and winemakers that inspire us. We make wines that we want to drink. Our labels provide some visual icons that give a snapshot of what each bottle tastes like.
The grapes we use are grown organically, without any chemical fertilizers, pesticides, herbicides or fungicides. While we embrace traditional principles like sustainable agriculture, we have fun dreaming up new possibilities, too. Our La Vie en Bulles is the first Bugey-Cerdon style wine ever made in the United States.